who we are

We are an innovative sister-brother-brother trio who are constantly working towards new, ingenious ideas. It helps that we work with our parents in a family business designing new products on a daily basis so know exactly what the consumer is after!

The Car Seat Genie was born of a need; we are a hard-working, active bunch who live for the beach, cycling and getting down and dirty, while also taking the time to maintain an even, sun-kissed (fake) tan! Our car seats always have towels slung over them so we can avoid damage to the fabric and leather upholstery: from stains from freshly sprayed fake tan, to water damage and sand from beach trips, even mud and grime from bringing home more of the mountain than we rode down! Not to mention… have you ever had hot leather seats burn the backs of your thighs on a summers day!? (Aussie problems, we know!).

We have never been a fan of seat covers (they never fit or look right) and the most frustrating thing about towels on the seat is the fact they fall down around you every. single. time. you sit on it. So.. we designed the GENIE!